Julius Production
At an exhibition in Norway in 2018, Alexander and Julius’ paths crossed for the first time.
The plans for a collaboration began shortly after and on February 6, 2021, they opened Kiss – The Exhibition at Nöjesteatern in Malmö.
Julius Production was founded in 1972 by Julius Malmström and is a production company that produces, markets and carries out concerts, shows, exhibitions, tours and theater productions throughout Scandinavia. Read more about previous exhibitions here.
The exhibition
The exhibition consists of unique original objects from the band’s start in the 1970’s until today, with a strong focus on the 80’s and 90’s. The exhibition includes, among other things, the band members’ stage clothes, gold records and a sampler from the late 90’s containing the infamous fire siren from the song ”Firehouse.”
The exhibition is suitable for all ages and is for both the general music enthusiast and the avid Kiss aficionado.
The average visitor spends about 50-60 minutes in the exhibition.
The exhibition consists of
- 1 introduction film that is shown on a TV screen
- 10 glass cabinets
- 6 glass showcases (see pictures below)
- 4 table cases
- 1 pinball game
- Instagram filter incl. stand
- 1 slide show from Alexander’s travels is shown on a TV screen
- Artwork, posters, etc.
The above is subject to change and additions.
Photo: Mattias Ericsson
For downloadable images, please contact louise@juliusab.se.
Example on the exhibition flow from Nöjesteatern, Malmö (2021).
Technical description (to be linked to technical rider)
The recommended period of the exhibition is at least 2 months.
The exhibition space should be approximately 500 sqm and the exhibition can be adapted to the size of the premises.
Julius Production provides
- Structure for exhibition construction
- Examples of the exhibition visitor flow are produced with the help of a drawing on the premises
- Production overview with time frame, plan for build up/breakdown of the exhibition
- Transportation round trip from warehouse in Sweden
- Project manager and 3 technicians for 5 days build up and 3 days breakdown – incl. travel
- Marketing material: style guide
- Website
- Physical signs with a description of the objects in the main language (Swedish) and an Excel file for possible translation
- Technical rider containing, among other things, existing lighting in display cases and sound effects.
- Exhibition documentation
- Possible training
Local production provides
- Drawing of the exhibition space for the production of exhibition visitor flow
- Preparation/adaptation of the room (see technical rider)
- Hotel rooms for project manager, technicians and producer
- Stage hands according to technical rider, of which 1 contact person who is responsible on site during build up and breakdown
- Supplementation of stand lighting and general lighting (see technical rider)
- Completion of sound technology (see technical rider)
- Supplementation of cables, standing walls and drapery if necessary
- Production of images for website
- Cleaning / maintenance
- Insurance
Other
Ticket arrangement, ticket sales service upon request.
Photo: Julius Production
For downloadable images, please contact louise@juliusab.se.
The band
Kiss (often stylized KIϟϟ) is an American hard rock band formed on January 3, 1973 in New York by Paul Stanley (guitar), Gene Simmons (bass), Peter Criss (drums) and Ace Frehley (guitar). The group is best known for their face paintings and theatrical stage costumes. Kiss had its breakthrough in the mid to late 1970s. A strong contributor to this was the group’s spectacular live performances including firefighting, bloodshed, smoking guitars, explosions, floating drum kits and pyrotechnics.
The man behind the exhibition
Alexander Johansson, comes from Falköping and has always been a collector. In 1984, at the age of 7, his fascination shifted from reading Spider-Man comics to following Kiss. Initially, his collection consisted of him and his friends exchanging Okay posters with each other.
In 1988 he saw the band live for the first time. Since then, he has seen the band over 160 times on five different continents. Alexander has also met the band a number of times. As Alexander got older and his income increased, his interest in collecting grew and today he has one of Scandinavia’s largest collections.
In 2004, Alexander had his first exhibition in connection with a KISS event in Stockholm. Since then, he has had 29 exhibitions throughout Sweden. In 2017, the exhibition reached beyond Sweden’s borders and went to Åland’s Cultural History Museum in Mariehamn and in 2018 it opened for the first time in Norway at the prestigious National Museum of Norwegian popular music, Rockheim in Trondheim.
Alexander’s favorite piece in the exhibition is without a doubt Paul Stanley’s black spandex suit from the Rock ’n’ Roll Over tour 1976/1977.
For inquiries/contact information
Julius Malmström,
CEO & Producer Julius Production AB